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Privacy Policy

Last Updated: February 2026

1. Introduction and Who We Are

Welcome to the Privacy Policy of JATUAL PARIS. We respect your privacy and are committed to protecting your personal data. This policy informs you as to how we look after your personal data when you visit our website (regardless of where you visit it from), visit our boutiques, or interact with us via our clienteling services, and tells you about your privacy rights and how the law protects you.

1.1 Data Controllers

For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), the following entities act as Joint Controllers of your personal data. This means we are jointly responsible for determining the purposes and means of processing your data to provide you with a seamless global luxury experience.

  • SDS Group s.r.o.
    Registered Address: Tolstého 9, Bratislava 811 06, Slovakia
    Registration ID: 47 445 46
    VAT ID: SK2023908447
  • JATUAL DIAMONDS DMCC
    Registered Address: Platinum Tower, Floor 8, Office 810, Jumeirah Lakes Towers, Dubai, UAE
    Registration Nr: DMCC199566
    Trading Licence: DMCC-930420

1.2 Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact our Data Protection Team:

  • Email: customer@jatual.com

2. The Data We Collect About You

We collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: Includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, and gender.
  • Contact Data: Includes billing address, delivery address, email address, and telephone numbers (mobile and landline).
  • High Jewelry & Lifestyle Data (Clienteling): To provide you with a bespoke luxury experience, we may collect information regarding your personal preferences, including:
    • Family details (e.g., spouse's name, anniversary dates)
    • Professional standing (job title, employer)
    • Personal interests and hobbies (e.g., art, leisure, sports)
    • Physical characteristics necessary for product customization (e.g., ring size, wrist size)
  • Financial & Transaction Data: Includes bank account and payment card details (processed securely and often masked), as well as details about payments to and from you and other details of products you have purchased from us.
  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Virtual Try-On Data: If you use our "Virtual Try-On" tools, we may process camera data to visualize products on you. This data is processed locally on your device where possible or deleted immediately after the session.
  • Content: Includes photographs you provide to us, customer service messages or user reviews.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

3.1 Performance of a Contract

  • Processing and delivering your orders
  • Managing payments, fees, and charges
  • Collecting and recovering money owed to us

3.2 Legitimate Interests

  • Clienteling: Enabling our sales associates to contact you personally (e.g., via WhatsApp, email, or phone) to suggest products based on your purchase history, preferences, and special occasions (such as anniversaries), ensuring a bespoke level of service.
  • Fraud Prevention: Using data to prevent and detect fraud and protecting our business.
  • Security: Ensuring network and information security.
  • Profiling: We use automated tools to analyze your purchase history and interactions with us to predict future buying behavior and to categorize our clients (tiering) to offer tailored services and benefits.

3.3 Consent

  • Marketing: We will send you newsletters, event invitations, or catalogs only if you have actively opted in (ticked a box) to receive them. You can withdraw this consent at any time.
  • Cookies: We use third-party cookies (such as Google Analytics) to track website usage and improve our services. We obtain your consent for these non-essential cookies via our cookie banner. See our Cookie Policy for more details.

3.4 Legal Obligation

  • Complying with legal or regulatory requirements, such as tax laws and responding to requests from legal authorities.

4. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in Section 3.

  • Internal Third Parties: Other companies in the JATUAL PARIS Group (subsidiaries) acting as joint controllers or processors, including our Dubai entity, to provide global services and system administration.
  • External Service Providers:
    • Logistics & Couriers: Companies such as FedEx and DHL for order delivery.
    • Payment Processors: Secure payment gateway providers such as Stripe.
    • Technology Providers: Providers of IT hosting, marketing agencies, and our CRM system provider (e.g. Valigara) for managing client relationships and inventory.
  • Legal Authorities: Public bodies, regulators and law enforcement agencies where we are legally obligated to respond to a mandatory legal inquiry.

5. International Transfers

As an international luxury brand, we share your personal data within the JATUAL PARIS Group. This involves transferring your data outside the European Economic Area (EEA), specifically to our headquarters in the United Arab Emirates (UAE).

Since the UAE does not currently benefit from an adequacy decision by the European Commission, we ensure your personal data is protected by requiring all our group companies to follow the same rules when processing your personal data. We rely on specific contracts approved by the European Commission called Standard Contractual Clauses (SCCs), which give personal data the same protection it has in Europe.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

7. Data Retention

We will only retain your personal data for as long as strictly necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Financial & Sales Records: We retain transaction data for 10 years to comply with tax and accounting obligations in Slovakia and other applicable jurisdictions.
  • Marketing & Clienteling Data: We retain data related to prospective clients (who have not made a purchase) for 3 years from the date of the last contact or interaction.
  • Virtual Try-On Data: This data is typically processed in real-time and is not retained on our servers after the session is complete.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data
  • Request rectification of your personal data
  • Request erasure of your personal data (Right to be Forgotten)
  • Object to processing of your personal data (specifically for marketing or clienteling)
  • Request restriction of processing of your personal data
  • Request the transfer of your personal data (Data Portability)
  • Withdraw consent at any time where we are relying on consent to process your personal data

If you wish to exercise any of the rights set out above, please contact us at customer@jatual.com.

9. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we utilize and protect your information.

Get In Touch With Us For Further Information

Please contact us to buy or discuss any piece of jewelry by Jatual Paris
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